Archive for the ‘Software’ Category
Combining the Power of Online Scheduling and Facebook
As you probably know, Facebook is considered the most widely used social networks on the web, with more than 800 million users. Because there are so many people active there, additionally it is considered one of the best social media marketing resources to choose from.
Using Facebook as a Marketing Tool
Using Facebook as a marketing device works well since it allows you to put your marketing messages where your potential customers are. To accomplish this, you need to build a Facebook business or fan page. Once your business page is created, you will get existing and prospective clients to “like” the page. This can be done in a number of ways, including a sweepstakes for individuals that like the page, or simply requesting individuals to like the page. Although, the best way to draw individuals to your page is by providing original, interesting content that your audience cannot find elsewhere.
Incorporating Schedulicity into Facebook
When you’ve built your Facebook business page and begun to establish an audience, you need to convert those prospects into clients. Enabling people to book a session directly on your Facebook fan page is an excellent technique of doing exactly that. Schedulicity features an appointment scheduling widget that incorporates conveniently with a fan page.
Benefits for the Service Provider
An important key in online marketing is to always minimize the steps or clicks from gaining a prospect’s desire and asking for a purchase. There is typically some amount of abandonment for every extra click in between the prospect’s readiness to purchase and the checkout button. Having a ‘Schedule Now’ button in your business page removes the requirement for a customer to click through to your web site or make a phone call to schedule an appointment, meaning a higher percentage of transforming potential clients to paying customers.
Why it is Great for Your Clients
Enabling your customers to book a session through Facebook provides the benefit of convenience. When your discount offer or story of interest shows up in their news feed, a single click will take them to your Facebook page. From there, they can schedule an appointment via Schedulicity’s Facebook application. This service lets them schedule a session at any hour of the day, reducing voice mails and phone tag.
To learn more regarding scheduling a massage online, check out this additional resource on online massage scheduling.